PS7 5.0-250422

Established in 2017, Maison 7 is an independent record label based in New York City focused on the empowerment of artist via joint venture and subsidiary contracts.

We wanted the mark to feel as if it broke beyond boundaries and expressed itself however it wanted to. Something that felt both brutalist and dynamic as a testament to the company's mission of shifting the tides. Our final identity captured the idea of emerging dynamism. Paying homage to streetwear and grass-root initiatives while also the idea of movement and athleticism via dance and live music as well as the competitive nature of the music industry as a whole. We chose a color palette that felt vibrant and neon-like to add an extra flare on top of our brutalist approach to a mark.