808 Love care is an independent beauty brand with a focus on organic solutions for hair and skin. Their use of organic ingredients with scientific roots alongside eco-friendliness helped us position them as a new approach to what the beauty industry could be. The brand is split into two sub-brands, 808 Hair and 808 Skin. To compensate for this we created a monospaced logo that was modular and symmetrical so we could use the same logo depending the product and simply invert it for the brand. For the palette we looked to muted earth tones from nature and the ingredients within their products. Our final identity highlighted the humanity within organic products and the science behind the compounds that 808 creates in their labs.