Haus Programme's mission depends on communication and awareness for both their clients and investors so utilitarianism and approachability was at the forefront of our identity development. We created a modular grid based identity that felt informative and fluid alongside our tubular house symbol as a nod to both the housing they provide as well as the emerging industry they are building. Germany is rich design history with legendary establishments like Braun and Bauhaus in mind. When taking color theory into consideration, we thought about ways to make the brand pop, while avoiding a palette too vibrant or distracting for informational purposes.